Logo Design

Branding

The Black Hen Restaurant Logo & Branding

I created a refreshed logo and branding system for The Black Hen, a locally owned restaurant known for its locally sourced, organic ingredients. The new look brings a fresh, modern feel while staying true to the restaurant’s warm, community-focused spirit—helping its identity feel as authentic and inviting as the food it serves.

Project Overview

The Black Hen is a local restaurant located in the heart of downtown Blacksburg, Virginia. The restaurant serves a Contemporary American cuisine and includes an in-house bar, Bar Blue. I was tasked with creating a new logo and brand system for the restaurant. This included and updated logo, menus, and a cohesive brand system.

Sketching & Iterations

After research and identifying the restaurant’s goals, I began sketching logos and brainstorming branding concepts. The main points of emphasis were creating a fun yet sophisticated brand, creating restaurant recognition, as well as the restaurant’s dedication to locally sourced food. From this I created logos that incorporated the black hen from the name and included restaurant identifiers.

Final Logo

Once I had a solid direction for the logo I began planning further branding items. Which included iconography, titles, and marketing materials. I was creating a system that included simple and modern graphics that could be tranfered across differeent medias and the potential to be progressed into other designs or a pattern system.

Icons & Pattern

To add personality and warmth to The Black Hen brand, I designed custom patterns featuring playful food and beverage iconography. These illustrations bring a welcoming, lighthearted touch to the visual identity while reinforcing the restaurant’s focus on fresh, locally sourced dining.
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